E95
Helping tech sellers build ultra high-margin lifestyle businesses so they can safely exit their 9–5
Land your first clients in 90 days—without quitting your job or posting content
E95
The Origin Story.
I was an extremely high achiever (valedictorian, student president, faculty president, etc.) but I became completely disillusioned by the monotony of the 9–5 grind from day one. To be clear: I think the 9–5 system works and is the right choice for 80% of the population. But the other 20% of us, we will feel a deep sense of dissatisfaction and restlessness until we act on our ambition to build something of our own.It took me about 10 years to act on this dissatisfaction. The thing I lacked was the ability to sell. I was terrified of prospecting and getting in front of people. I had to teach myself these skills from the ground up before I got consistent traction. I believe, therefore, that sellers are massively underpaid and undervalued for what they do. They are the best positioned in the entire economy to launch a business of their own since they have a core understanding of the economy's most valuable skill: selling.I spent 10+ years as a self-employed sales and marketing consultant and E95 is the result of all those lessons. A brand new kind of 1:1 micro-venture studio that gives sals professionals all the basic tools they need to escape 9–5 and build a high-margin business that aligns with their values and goals.As an Operating Partner that works 1:1 with early-stage founders, my speciality is "asymmetric" commercial strategy and capital allocation: structuring the business to maximize revenue and profitability and placing a special priority on easy-to-deliver service delivery. While, in parallel, developing an effective GTM strategy—without needing to rely on content or a personal brand (which I personally also find tiresome)—that generates predictable sales from day one and eliminates the years of stress, trial-and-error, and chaos.My fundamental thesis is that, despite what the world tells you, I don't believe to choose between making a massive economic impact, and building the lifestyle that satisfies you. You can be rich and free. And while I'm not rich yet, I am free. I believe that a "lifestyle" business is nothing more than a business that enables your priorities. I believe Berkshire Hathaway was the ultimate example of a lifestyle business since it gave Warren Buffet the opportunity to what he loved and what he was good at. I'd even say Apple, for Steve Jobs, was a lifestyle business because it's what he loved to do. The sky is the limit.James MaxwellFounder & Operating Partner, Commercial Strategy @ E95
E95
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E95
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